What's more important, to write a great book or to have great promotion? What if the two are mutually exclusive? Promotion is taking major time away from writing. PR is definitely my Achilles heel. I don't know how to do it and I don't enjoy doing it. So for the last couple of years, I've all but ignored it. Which is showing up in my book sales.
So over the last few weeks, I had to put away my bestseller project and have been doing promotion instead. I'm now on Twitter and Facebook and even blogging at eHarlequin. (Please find me and friend/follow me. Pleeeaase!) I'm also taking two classes on social networking/PR, one from Beth Barany, the other from Marcia James. I love both. I'm taking copious notes and making lots of plans. And hoping that I'll have the time to put what I learned into practice. Learning about >>meme<< tonight. Well, trying to. My brain is fried and I'm so not getting it. So far, it seems like a virtual chain letter. Will give it another try tomorrow.
If you're a writer, what do you do to promote your books? If you're a reader, what makes you to pick up a book from a writer you haven't read before? Any help would be much appreciated. I'm soooo out of my depth here. Feel like I need to go back to college and get a marketing degree. Unless I win the lottery and can afford to hire a PR manager.